Church Marketing

I read a great post on one of my favourite blogs (Stuff Christians Like) this morning. Jon, the author of the blog works in advertising, so his post today was clearly a personal pet peeve. But he gives the following quote:

But it’s hard to shrug it off when I read things like this from the Harley Davidson brand handbook: “There are three essential elements to the Harley-Davidson experience, which riders feel for the first time they ride: the joy of individualism, the chance to be free, to make choices; the commitment to adventure, the opportunity to change, to discover new experiences and emotions; the reward of fulfillment, an intense, personal and consuming bond with the bike that means a richer fuller life.”

Want a fun game? Switch out Harley Davidson with the word “God” and it reads like a church mission statement. “A consuming bond with God that means a richer fuller life.”

I think he makes a powerful point. Christ followers have the greatest message to offer a world looking for hope, love, fulfillment, purpose and passion. And yet, our primary marketing tool: Christianity has done such a poor job of it, that we have turned off more people than we’ve connected with. 

Perhaps it’s time to rethink our marketing strategy. To show our society that you truly can be a follower of Jesus Christ AND actually be somewhat normal – at least as normal as the rest of culture!

What are you doing to market your faith? And before you flame me over using that term, read Jon’s post on the subject.